Leading footwear brand Crocs dazzles visitors at Sole DXB – News
Apparel Group’s leading footwear brand Crocs was present at Sole DXB, the Middle East’s premier culture and lifestyle festival with a large pavilion presenting Salehe Bembury’s latest style and with cool customisation activations for its fans. There were two areas in the space. One was dedicated to the launch a new colourway of Salehe Bembury’s Collection. The other was a lively area where guests could customise their classic Classic Clogs, which had been created by an Emirati artist who used the Crocs Printer.
Crocs’ final launch moment is the Salehe Bembury Sasquatch colorway. This exclusive colorway was only available in UAE, at the Crocs Pavilion located in Sole DXB. Salehe Bembury attended the event to announce the release of this limited-edition colourway. Crocs Pollex Clog from Salehe bembury is a blend of function and form that combines heritage with some of the most innovative shoe moulds in the industry. This is a completely new direction for the Classic Clog. It consists of three Salehe signature fingerprints combined together with dramatic concave edges that allow for multi-directional traction.
Crocs’ customisation lab allowed guests to select from six designs to personalise Iconic Classic Clogs. Guests could also order custom-made Jibbitz with a Crocs printer. The six designs and Jibbitz were created by an Emirati artist, Maisoon Al Saleh highlighting elements in Al Saleh’s surroundings with a blend of sine waves such as palm trees, falcons, and architectural buildings. Al Saleh told the story of tolerance through the symbolic use sine waves.
