fujifilm group: Fujifilm charts a mid-market route to boost its India printer business


Japanese workplace and enterprise options firm Fujifilm Enterprise Innovation is contemplating bringing mid-end printers to India to increase its presence in a market that the corporate is “totally dedicated” to, chief government Naoki Hama stated.

It entered the market in 2021 and its focus to this point has been on high-end business and workplace printing merchandise.

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“We began with excessive finish. That stated, we’ve partnered with distributors to promote our merchandise in India and what we hear from them is that they need us to cater to not simply high-end customers but in addition mid-end,” Hama informed ET. Because the market is looking for mid-end merchandise additionally, the corporate should give it some thought, he added.

“The world over, proper now, all eyes are on India,” Hama stated. “We entered the Indian market firstly as a result of India has an enormous inhabitants. Apart from that, GDP of India is rising steadily.”

The Tokyo-headquartered firm, which is a part of the Fujifilm Group, recorded income of $6.16 billion for the monetary 12 months ended March 2023, with about 45% of its enterprise from outdoors Japan.

About 70% of income is from the printer enterprise. Companies and options, which accounted for the remaining 30% of income, is a rising section and the corporate will look to increase this enterprise into India as a “pure development”. It additionally expects to increase its 20-member staff right here.

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“I feel the Indian public is extraordinarily discerning after they have a look at the standard of imaging. In that sense, it’s a very superior market. They’re very demanding about how the pictures look, color schemes, and many others. From that perspective, it’s a high-end product that’s being obtained very nicely by the market,” he stated.The corporate started promoting production-level business printers in India in July 2021 and launched the workplace printer enterprise in September final 12 months. In February this 12 months, it launched 5 new high-end multifunction workplace printers, which might be accessible out there quickly.

In June, Fujifilm Enterprise Innovation will globally launch new business printers, which it expects to convey to India quickly thereafter.

“The machines that we introduced into India had been our most subtle machines,” Hama stated, including that the corporate didn’t need to begin with low cost or easy specs. With out disclosing particular numbers, he stated the merchandise have been seeing good progress.

Whereas the corporate doesn’t manufacture its printers in India and at the moment has no plans to take action, Hama stated Indian IT performs an vital function in each the printer and options companies.

“On the subject of multifunctional printers, there’s a entire lot of software program that’s concerned which is controlling varied features. Within the controller, we’ve been utilising synthetic intelligence,” he stated. “The ({hardware}) meeting may occur in Japan or in Vietnam, however there’s a entire lot inside which is embedded, which is being achieved by Indian corporations.”

By way of challenges, Hama stated Fujifilm Enterprise Innovation is among the final within the business to enter India. It’s due to this fact striving now to “look past market share and promoting merchandise” to turning into part of Indian society and crack the code on how one can contribute to a greater life-style for Indian folks.

As a part of this, its focus is on sustainability. The Fujifilm Group has a goal of decreasing CO2 emission stage to half in comparison with 2019. Aside from eco-friendly manufacturing and merchandise, 84% of its printers are reconditioned for re-use after their 5–7-year common life cycle, Hama stated.

“We hope that the merchandise that we convey into India might be utilizing supplies and machines which take the atmosphere into consideration, and which have a smaller CO2 footprint,” he stated.

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