Annual WhatTheyThink Printing Outlook 2023 Report Now Available—Printers Are “Back in Black”!


The brand new Printing Outlook 2023 report supplies detailed evaluation of the newest WhatTheyThink Enterprise Outlook Survey, the newest business financial knowledge and macroeconomic developments, in addition to business and cultural technological developments to look out for in 2023 and past.

WhatTheyThink is happy to announce the speedy availability of Printing Outlook 2023 now accessible on the WhatTheyThink Report Retailer.

Some highlights:

  • 19% of print companies surveyed stated that revenues for 2022 had elevated greater than 25% in comparison with 2021
  • All advised, greater than three-fourths (77%) of print companies surveyed reported a rise in revenues in 2022 in comparison with 2021.
  • The highest problem this survey was seemingly ripped from the headlines: “availability of consumables and provides” was chosen by 45% of respondents. “Consumables and provides pricing,” is quantity two, chosen by 42% of respondents.
  • The pre-pandemic primary new enterprise alternative—“clients outsourcing extra work to us”—has squeaked again into the highest spot at 30%. Final yr’s primary, “bettering financial situations,” is at quantity two this yr at 29%.
  • In contrast to earlier years, “we’ve got no deliberate investments” was chosen by solely 15% of respondents; “ending/bindery gear” and “extra area/new location” are prime funding classes. “Excessive-speed manufacturing inkjet printing gear” additionally got here in at a file excessive within the newest survey.
  • Solely 63% respondents have hiring plans for 2023—and the highest positions being sought this yr are salespeople.

The manager report seems again at 2022 in addition to forward to what the business can anticipate, economically and technologically, in 2023 because the financial system at massive and the business specifically deal with the brand new challenges which have emerged post-pandemic, comparable to consumables and provides availability and worker shortage, the pre-existing developments that had been amplified by the pandemic, and the brand new developments have emerged. How will they play out in 2023 and past?

The report options the outcomes of the WhatTheyThink Printing Business Enterprise Outlook Survey carried out in Fall/Winter 2022, and consists of present and anticipated enterprise situations, prime enterprise challenges, prime enterprise alternatives, and deliberate investments for 2023. Extra questions requested concerning the print companies; experiences through the provides and consumables “provide chain” disaster of 2022, and business occasion attendance plans, in addition to hiring plans for the following 12 months, what positions are being sought, and the way they’re trying to find staff.

The report additionally gives the newest authorities knowledge on printing business shipments, institutions, income, and employment. This yr, we’ve got expanded the segments for which we offer demographic knowledge, together with signage and show and packaging and changing companies.  The report additionally consists of macroeconomic knowledge, to have a look at how the general financial system would possibly impression print companies in 2023, and consists of an business forecast to 2032, in addition to expertise and cultural developments the business ought to put together itself for in 2023.

Print enterprise homeowners will discover the report important for his or her planning, as a way to put {the marketplace} and their strategic actions in real looking perspective. Business suppliers will profit from the insights into printer decision-making processes and the inspiration of recent business demographic knowledge that debuts on this report. Non-economic developments additionally provide concepts for what to concentrate to within the new yr, and bigger cultural and technological; developments point out the place advertising professionals and brandowners will doubtless be focusing their promotional {dollars}.

“As 2022 involves a detailed, the business is ‘again in black,’ as enterprise has returned to one thing approaching the pre-pandemic regular,” stated Richard Romano, creator of the report. “That stated, not everybody recovered equally, and challenges stay—and there could possibly be some darkish macroeconomic clouds on the horizon. However total, print companies are bullish heading into 2023.”

The report is on the market within the WhatTheyThink Report Retailer at https://retailer.whattheythink.com/downloads/printing-outlook-2023/.

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